Why Networking (Still) Matters

In an age dominated by an increasingly distributed workforce, the importance of business networking can often feel, well, remote. Today, much of our collaboration happens through asynchronous tools, and video chat meetings are often so focused on tasks that they leave little time for building personal connections. After all, why invest in relationships when there are countless apps that track how connected you are? Yet, despite all of this innovation, one fact remains unchanged: meaningful business relationships are irreplaceable. Plenty of people get by without networking, but that’s all they’re really doing is “getting by.” Rather, networking is imperative for those who want to achieve their greatest potential.

Succeeding Through Connections

As Richard Branson, the founder of Virgin Group, once said, “Succeeding in business is all about making connections.” Branson attributes much of his success to the vast network of relationships he cultivated over time. These relationships opened doors that might otherwise have remained closed and created opportunities that technology alone could never have offered. Think about it: when was the last time an algorithm made you feel truly seen or valued in a way that only a human connection can?

At its core, networking is about forming authentic relationships with people who can offer support, advice, and opportunities in ways you might not expect. It’s less about the number of LinkedIn connections you have and more about the quality of your interactions.

The Top Reasons Why Networking Is So Important

• Opens New Doors: You never know where a connection may lead. Networking can open unexpected opportunities for jobs, partnerships or mentorship.

• Increases Visibility: The more people you know, the more you’re known. This can put you top of mind when opportunities arise.

• Provides Fresh Perspectives: By connecting with others from different industries or backgrounds, you gain new insights and ideas.

• Boosts Confidence: Engaging with others in your field can help you refine your communication skills and build confidence in promoting your work.

• Helps Navigate Challenges: The experiences of others can serve as a roadmap, guiding you through challenges in your own career or business.

  
  

The Unwritten Rule of Success

Sallie Krawcheck, CEO of Ellevest, highlights the crucial role of networking by stating, "Networking has been cited as the number one unwritten rule of success in business. Who you know really impacts what you know." Her perspective underscores the importance of relationships for those striving to reach their fullest potential, building connections is not just a helpful strategy but a critical necessity for those who want to make the most of their careers.

Krawcheck’s point resonates across industries and career stages. Networking does more than simply expand your contacts; it grants access to the insights, experiences, and opportunities that shape informed decision-making and staying ahead of the curve. Beyond that, being part of a strong network connects you to communities that provide mutual support, mentorship, and opportunities for growth—something that technology alone cannot replicate.

Why It Really Matters

Imagine you’re a talented entrepreneur launching a startup. You have a groundbreaking idea, a stellar product, and an ambitious team. You’ve done everything “right.” Now, consider two versions of this story: In one, you rely solely on your product and digital marketing for growth. In the other, you reach out to seasoned professionals, and build a network of supporters who introduce you to investors, mentors, and potential clients.

Which version do you think is more likely to lead to sustained success? That’s the difference networking makes.

Networking and Self-Actualization

The significance of networking goes beyond mere career advancement. For those looking to reach their highest potential, networking plays a role in what psychologist Abraham Maslow referred to as self-actualization—the peak of personal development in his Hierarchy of Needs. This is the point where individuals are not just surviving but thriving, using all of their talents and connections to make the greatest impact possible.

While you can certainly climb the career ladder alone, to achieve self-actualization, you must be engaged in meaningful relationships that provide insights, guidance, and inspiration. Networking helps you reach this pinnacle by expanding your vision and placing you among people who encourage growth and self-reflection.

The Human Connection in a Digital World

The benefits of networking are clear, but technology has the power to both bring us closer and push us apart. It's up to us as users to decide how to wield these tools.

Does counting LinkedIn connections truly create value, or is it the quality of those relationships that makes a difference? Similarly, while platforms like Zoom might seem to diminish in-person interaction, they can also enable us to connect with people all over the world, fostering relationships that would have been impossible in the past. The key is in how we use these tools to build mutually beneficial relationships rather than merely exchanging pleasantries or superficial connections.

Far from meaning we connect less, tools like Zoom can empower us to connect more, not just with local contacts, but with individuals across the globe who can offer new opportunities and perspectives. The potential for collaboration and growth is there, but it’s on each of us to turn these digital interactions into meaningful, lasting relationships.

Now What?

The reality is simple: Networking still matters—perhaps now more than ever. As we navigate an increasingly complex and digital business world, the connections we form can be the difference between merely “getting by” and truly thriving. So, the next time you hesitate to reach out to someone new, remember, the more connections you build, the closer you get to unlocking your full potential.

Capivara is an AI networking platform that helps set up and guide new human connections. Let’s grow together.